Online Advertising is one way that your business can expedite reaching your ideal clients.
The challenge is that these advertising platforms are often challenging, and costly to figure out that “sweet spot” to begin to see results from your advertising.
Where Do I Advertise Online?
This is such a fabulous question with an interesting answer, in my experience. It Depends.
It Depends on your current advertising budget. It depends on where your ideal client is engaging online. It depends on WHAT you are offering and is it set up well (landing page etc).
There is a lot that goes into a really good ad – it isn’t as simple as hitting “BOOST NOW” on Facebook as it once was.
Many Options Available
In 2018 we are seeing great results on the following platforms for our clients
- Google Adwords
- Google Adwords Express
- Facebook Advertising
- Instagram Advertising
- YouTube Advertising
- LinkedIn Advertising
- Twitter Advertising
Expanding Your Advertising Budget
One way that Assistant Angel helps client expand their marketing budget is by being realistic of WHAT the current advertising platforms are doing and HOW they are currently affecting advertising dollars (in real time).
For many of our monthly digital and social media management clients, who Assistant Angel manages their online advertising for them, we will often adjust a clients advertising platform if we are not seeing the results we want to see. We will also see what is needed on the landing page, content, image etc to see how best to maximize the exposure of that ad for maximum potential.
How Much Advertising Budget Do You Need?
Again, It Depends. I would recommend starting with a few hundred dollars per month and we can build from there. We also want to be able to track your advertising and see the best platform that is the best fit for your marketing needs.
Flat Fee Advertising Management
One way Assistant Angel is different, is we charge a flat fee (depending on needs of the client) to manage a company’s online advertising. I am fully aware that some digital marketing agencies capture a portion of advertising costs (ad spend) but as a business owner myself – I want to know ahead of time what costs will be a month for advertising.
We can always adjust the advertising budget.
Business Ownership of Advertising Platforms
There is nothing more frustrating for a Business Owner than to find out that business is NOT the actual owner of their own advertising account. Assistant Angel is different. We will work on each business own advertising account. This way the business has full transparency of what we are working on, and most importantly, the business OWNS everything that is created. Should the business not use our services anymore, they can easily manage it themselves with no interruption in their advertising management.